Our mission
At European Style Manicure, our mission is to redefine nail care by providing trusted service and expert care — turning every service into a true transformation. Through consistent training, high hygiene standards with medical-grade sterilization, and long-wear solutions featuring structured gel application, we deliver lasting results, nail health, and peace of mind to every client.
Our expertise
Our team at ESM specializes in advanced European and Russian-style manicures and pedicures, with a strong focus on nail health, precision, and lasting beauty. Every technician completes extensive in-house training to master structured gel application, meticulous cuticle work, and strict medical-grade sterilization protocols. What sets our Russian dry e-file technique apart is the unmatched attention to detail. Unlike traditional methods, this approach allows us to achieve a perfectly clean and polished cuticle area without soaking, preventing damage to the nail plate and ensuring a flawless base for gel application. The result is a healthier, more refined manicure that not only looks elegant but also lasts up to 4+ weeks. Combined with our medical-grade sterilization, high-speed yet precise application, and a strong commitment to natural nail care, this technique represents the premium, European-style experience ESM is known for.
THE STORY OF ESM
The story of ESM began in 2011 in southern Russia, with Elina Li, our founder, discovering the art of manicure. What began as a personal interest quickly evolved into a deep passion and a thriving career. From mastering E-File techniques and advanced gel application methods to working with celebrities and teaching at top beauty academies, Elina embraced every opportunity to grow.
After relocating to the United States in 2021, Elina brought her vision to life, and in late 2022, European Style Manicure (ESM) was born in Mobile, Alabama. Today, ESM redefines nail care with trusted service, expert techniques, and a commitment to quality and care. Together with a talented team, Elina continues to set new standards in the industry, ensuring every client experiences not only flawless results but genuine comfort and care.
"Together, we are redefining the standard of nail care — one service at a time ✨"
— with passion and dedication - Elina Li, Founder & Owner of ESM
Our core values
At European Style Manicure, our work is guided by four core values: quality, safety, customer care, and innovation.
Quality means every detail matters — from structured gel application to photo-worthy finishes that last. Safety is non-negotiable: we use medical-grade sterilization for every tool, every time. Customer care is at the heart of everything we do, making sure each client feels valued, comfortable, and confident. Innovation drives us to stay ahead — whether through advanced Russian dry e-file techniques, modern designs, or continuous training for our team.
These values come to life every day in our salon. When a client sits down, they know they’re not just getting a manicure — they’re experiencing a premium European-style service built on trust, precision, and artistry.
View our latest work
Discover our collection of creative work and visual projects. Each piece showcases our attention to detail and commitment to delivering results that exceed expectations.
